Friday, July 13, 2007

[New Biz] Ready, Fire, Aim!

I was previously talking about preparing financial models.

One note, while some of my clients are reluctant to do financial models prior to getting started, I have a number of clients who obsess about it so much, they never get started because they spend all their time getting the financials perfect.

My friend and marketing consultant, Travis Greenlee, uses the expression all the time "Ready, Fire, Aim". Basically, get comfortable, then take action, then adjust along the way.

As a lawyer, I'm in the perfection business (I get sued personally if the advice I give to a client is not 100% correct). "Ready, Fire, Aim" is a difficult concept for me to practice, but, when I do anything outside the actual practice of law, I've learned to do it
(I got the term sheet on the new office space from the landlord), and so can you!

By the way, if you don't know where to start when creating a financial model, or your are such a financial champ that you need permission from someone else to take some action (I know, I get like this too), get in touch with my friend Rosalind Resnick of Axxess Business Consulting. Rosalind is "the real deal". She is a true entrepreneur and an Internet pioneer. She started, built and IPO'd her company, then sold it for a very large sum (she can tell you about it) to a competitor.

She now helps entrepreneurs build their businesses simply because she loves doing it. There are a lot of hacks out there who claim to be able to write busienss plans and prepare financial models. If you're serious about your business, talk to Rosalind before going anywhere else.

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