Sunday, February 11, 2007

Lesson from Jake Burton: Focus on the Essence of Your Business, and Let Everything Else Fall Into Place

There is a great feature on The Wall Street Journal's website called "journeys", that describes success stories of certain celebrity/entrepreneurs--it's also a great ad piece for the WSJ. The "journeys" concept intrigued me very much because I've been thinking a lot lately about creating my own publication or newsletter that features the inspiring success stories of the people that I meet through my business.

However, what got me to actually log on to was the piece on Jake Burton, founder of Burton Snowboards (I'm a fan and frequent purchaser of Burton gear and apparel).

There was something Mr. Burton said in a video clip on the site that I wanted to point out here. He was commenting about how when he began his business, the focus was all about the money. He said that once he "put the materialistic thing completely behind [him] and got much more focused about the essence of the sport really clear about that, it seemed like the sport looked after [him], and everything else fell into place."

This was a real life example about a principal that I've noticed has been 's been coming up a lot around me from a number of different sources: instead of focusing on revenues in, cash out, and how to maximize the former and minimize the latter, focus more on creating value for your clients or customers, and becoming crystal clear about how you can do so. It seems that by doing so, the money part will work out on its own.

It's a poignant message, and very relevant to my own business. For a number of reasons, for the past year I have been very focused on revenues/expenses, and lost sight about why I ultimately decided to start a firm in 2002 as opposed to getting a job.

The piece about Jake Burton inspired me to make a commitment that now, and in the future, my focus is going to be about fulfilling the vision I had when I started my practice: creating a law firm that can support talented entrepreneurs in their journey to success. I truly believe in this concept and am confident that my experience will be like Jake Burton's, the rest will fall into place.

One more thing, The WSJ has provided readers with an opportunity to tell about their "journeys". Click on the link on the top right corner of this page. I did tonight, and I encourage you to do the same.


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